The Dubai chocolate trend: Why its taking over the world
Crafting the viral pistachio and chocolate sensation
Shop Dubai chocolate inspired productsIf you've been anywhere near social media lately, you'll have seen it - the glossy, rippling layers of Dubai chocolate being poured, cut, and savoured in the most mesmerising way. But what exactly is it, and why has it become a viral sensation?
Dubai chocolate isn't a brand or a specific type of chocolate - it's a style. Think ultra-thin layers of high-quality chocolate, stacked with precision and often filled with luxurious ingredients like pistachios, hazelnuts, or silky ganache. The magic happens when it's cut, revealing those stunning folds and delicate layers that almost melt at the touch of a knife.
It's indulgent, it's mesmerising, and it's completely irresistible...
Inspired by the Dubai chocolate trend
Pistachio products
Chocolate products
Why has the Dubai chocolate concept gone viral?
Dubai chocolate is the perfect mix of luxury, craftsmanship, and pure visual satisfaction - exactly what social media loves. With ASMR-worthy slicing sounds, slow-motion chocolate drizzles, and those gorgeous layers folding over each other, it’s no wonder TikTok and Instagram are obsessed! Plus, the Middle Eastern influence of premium ingredients like saffron, dates, and rose adds an extra touch of exclusivity.
Trending search and social media popularity
The Dubai chocolate bar ranked as the fifth most searched food and drink recipe in 2024, according to Google Trends.
The hashtag #DubaiChocolate accumulated over a million mentions across social platforms, contributing to its viral status.
Videos featuring the Dubai chocolate have amassed millions of views on TikTok and Instagram, with a notable viral ASMR video garnering over 56 million views.
Dubai chocolate experienced a 300% increase in global sales within a year, reflecting its rapid rise in popularity.