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Rainbow Dust rebrand: A fresh and sustainable makeover

Rainbow Dust rebrand: A fresh and sustainable makeover


2 minute read

A fresh new look for Rainbow Dust... 

We’re excited to share some fabulous news from one of our favourite brands... Rainbow Dust has recently unveiled their brand-new packaging! Inside, you'll still find the same great quality products and sparkles, just with a brand-new look. Rainbow Dust is rolling out a full packaging refresh that brings together style, sustainability, and smart design. You'll start seeing these changes in your orders very soon.

What's new? 

A refreshed logo and premium packaging. The iconic heart and sparkle are still front and centre, but the brand identity now looks sleeker and more elegant thanks to refined typography and vibrant yet sophisticated design. The heart-shaped window allows you to see the product and colour at a glance, before opening.  

Sustainability 

Rainbow Dust has slashed plastic use by a whopping 95%! Their new boxes are fully recyclable and made from responsibly sourced, FSC-certified cardboard. All ProGel tubes and caps are now recyclable too. Proudly made in the UK, all of Rainbow Dust's packaging is printed in Preston, keeping production local to their head office and maintaining high quality.

Improved instructions 

The new and improved packaging now features easy-to-understand halal, kosher, and vegan icons, along with guidance on dosage, application, and storage to simplify usage for beginners and pros alike. 

What to expect as a customer 

The modern look preserves the fun and creativity Rainbow Dust is known for, but with an upscale twist. You may notice both the old and new packaging in your orders for a short while as the brand fully phases in the updated design. Although the look has changed, the quality of products remains exactly as you know and love! Expect a seamless blend of WOW-factor and practicality in every box. Enjoy baking, making and creating! 


Shop the entire Rainbow Dust range here. 

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