If you’re a fan of Léonce Blanc fruit purées (and let’s be honest, who isn’t?), you might notice something a little different on your next delivery — a fresh new look and a brand new name: Caramanfruit. But before you panic and think your go-to purée has changed, let us reassure you… it’s still the same mouth-watering taste, same trusted recipes, just with a brighter, bolder identity!
Why the rebrand?
Every great story evolves, and after more than 20 years of crafting top-quality fruit purées in the heart of the Rhône Valley, the team behind Léonce Blanc felt it was time for the brand to catch up with its own journey. Following their 2023 acquisition by the Savencia Group, this transformation is part of a long-term vision — bringing modernity, innovation and a splash of new energy to an already outstanding product range.
Now proudly bearing the name Caramanfruit, the rebrand reflects not only their geographical roots (Caramanfruit was born in a small French village renowned for its orchards!) but also their ambition to stay dynamic, forward-thinking and fully in tune with the needs of today's artisans and chefs.
What's changing?
The branding. You’ll see the new Caramanfruit name and logo proudly displayed, with redesigned labels that celebrate the fruit front and centre. It’s all about vibrancy, clarity, and convenience – and yes, the packs still look tasty on your shelf! The transition is happening gradually throughout 2025, with the full Caramanfruit identity in place by autumn.
What's NOT changing?
Here’s the best part — everything you love about the products remains exactly the same:
Same flavour, same recipe, same performance. The fruit varieties, colours, Brix levels, and storage? All unchanged.
Same packaging. The trusty 1kg doypacks are sticking around, just with a refreshed look.
New chapter, same delicious story
At Henley Bridge, we’re excited to welcome this next chapter with Caramanfruit. Whether you’re crafting zingy sorbets, vibrant patisserie fillings, or fruity gelato, you can count on the same expertise and consistency you’ve always had with Léonce Blanc — now under a name that reflects the brand’s heritage and its juicy ambitions for the future.
So go ahead, rip open that pouch and create something delightful… it’s still the fruit purée you know and love, just dressed up for a new era.
Same fruit. Same passion. Simply Caramanfruit. Shop the collection now!
