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The Dubai chocolate trend: Why its taking over the world

Crafting the viral pistachio and chocolate sensation

Shop Dubai chocolate inspired products

Pistachio products

Shelled pistachio nut kernels | 1kg
Shelled pistachio nut kernels | 1kg

Shelled pistachio nut kernels | 1kg

£29.63
Irca | Chococream | Pistachio filling paste | 5kg
Irca | Chococream | Pistachio filling paste | 5kg

Irca | Chococream | Pistachio filling paste | 5kg

£68.92
Irca | Joypaste | Pistachio 100% flavour paste | 1kg and 5kg
Irca | Joypaste | Pistachio 100% flavour paste | 1kg and 5kg

Irca | Joypaste | Pistachio 100% flavour paste | 1kg and 5kg

£67.64
Rubicone pistachio flavour paste packaging
Rubicone pistachio flavour paste packaging

Rubicone | Pistachio flavour paste | 3kg

£73.23
Extra green Iranian pistachio nuts | 1kg
Extra green Iranian pistachio nuts | 1kg

Extra green Iranian pistachio nuts | 1kg

£59.25
Irca | Cover Decor | White chocolate and pistachio flavour coating (non-cracking) | 3kg
Irca | Cover Decor | White chocolate and pistachio flavour coating (non-cracking) | 3kg

Irca | Cover Decor | White chocolate and pistachio flavour coating (non-cracking) | 3kg

£44.99
Sosa green pistachio paste ingredient
Sosa green pistachio paste ingredient

Sosa | Green pistachio flavour paste | 1kg

£62.94
Irca | Mirror Glaze | Pistachio glaze | 3kg
Irca | Mirror Glaze | Pistachio glaze | 3kg

Irca | Mirror Glaze | Pistachio glaze | 3kg

£35.64
Rubicone cremini pistachio flavour paste packaging
Rubicone cremini pistachio flavour paste packaging

Rubicone | Cremini | Pistachio fluid cream| 5kg

£86.97
Concentrated pistachio flavour drop (natural)
Concentrated pistachio flavour drop (natural)

Sosa | Aromas | Concentrated pistachio flavour drop (natural) | 50g

£14.97
Irca | Joypaste | Pistachio prime flavour paste | 5kg
Irca | Joypaste | Pistachio prime flavour paste | 5kg

Irca | Joypaste | Pistachio prime flavour paste | 5kg

£100.63
Rubicone | Cremini | Pistachio crunchy fluid cream with pistachio pieces | 5kg
Rubicone | Cremini | Pistachio crunchy fluid cream with pistachio pieces | 5kg

Rubicone | Cremini | Pistachio crunchy fluid cream with pistachio pieces | 5kg

£107.36
DGF Industries | Coloured & flavoured pistachio paste (63%) | 1kg
DGF Industries | Coloured & flavoured pistachio paste (63%) | 1kg

DGF Industries | Coloured & flavoured pistachio paste (63%) | 1kg

£56.66
Irca | Pralin delicrisp pistachio paste | 5kg
Irca | Delicrisp | Pistachio flavour paste | 5kg
Irca | Delicrisp | Pistachio flavour paste | 5kg
Irca | Pralin delicrisp pistachio paste | 5kg
Irca | Delicrisp | Pistachio flavour paste | 5kg
Irca | Delicrisp | Pistachio flavour paste | 5kg

Irca | Delicrisp | Pistachio flavour paste | 5kg

£93.00

Inspired by the Dubai chocolate trend

If you've been anywhere near social media lately, you'll have seen it - the glossy, rippling layers of Dubai chocolate being poured, cut, and savoured in the most mesmerising way. But what exactly is it, and why has it become a viral sensation? Dubai chocolate isn't a brand or a specific type of chocolate - it's a style. Think ultra-thin layers of high-quality chocolate, stacked with precision and often filled with luxurious ingredients like pistachios, hazelnuts, or silky ganache. The magic happens when it's cut, revealing those stunning folds and delicate layers that almost melt at the touch of a knife. It's indulgent, it's mesmerising, and it's completely irresistible...

Dubai chocolate bars

Dubai chocolate gelato

Dubai chocolate tablet

Chocolate & pistachio cookies

Dubai chocolate bon bons

Chocolate, pistachio & raspberry tart

Chocolate products

Belcolade | White chocolate (30%) buttons | 15kg
Belcolade | White chocolate (30%) buttons | 15kg
Belcolade | White chocolate (30%) buttons | 15kg
Belcolade | White chocolate (30%) buttons | 15kg

Belcolade | White chocolate (30%) buttons | 15kg

£206.84
Belcolade | Milk chocolate (34%) buttons | 15kg
Belcolade | Milk chocolate (34%) buttons | 15kg
Belcolade | Milk chocolate (34%) buttons | 15kg
Belcolade | Milk chocolate (34%) buttons | 15kg

Belcolade | Milk chocolate (34%) buttons | 15kg

£205.97
White chocolate buttons
White chocolate buttons
White chocolate buttons
White chocolate buttons

Callebaut | W2 | White chocolate (29.5%) buttons | 2.5kg and 10kg

£43.41
Belcolade | Dark chocolate (55%) buttons | 15kg
Belcolade | Dark chocolate (55%) buttons | 15kg
Belcolade | Dark chocolate (55%) buttons | 15kg
Belcolade | Dark chocolate (55%) buttons | 15kg

Belcolade | Dark chocolate (55%) buttons | 15kg

£201.84
Dark chocolate (54.5%) buttons
Dark chocolate (54.5%) buttons
Dark chocolate (54.5%) buttons
Dark chocolate (54.5%) buttons

Callebaut | Recipe 811 | Dark chocolate (54.5%) buttons | 2.5kg and 10kg

£43.54
Milk chocolate (33.6%) buttons
Milk chocolate (33.6%) buttons

Callebaut | Recipe 823 | Milk chocolate (33.6%) buttons | 2.5kg and 10kg

£44.71
Callebaut dark chocolate 70.5% buttons 2.5kg packaging
Callebaut dark chocolate 70.5% buttons 10kg packaging
Callebaut dark chocolate 70.5% buttons 2.5kg packaging
Callebaut dark chocolate 70.5% buttons 10kg packaging

Callebaut | Recipe 70-30-38 | Dark chocolate (70.5%) buttons | 2.5kg and 10kg

£46.50
Belcolade | Cacao Trace | White chocolate (30%) buttons | 1kg, 5kg and 15kg
Belcolade | Cacao Trace | White chocolate (30%) buttons | 1kg, 5kg and 15kg
Belcolade | Cacao Trace | White chocolate (30%) buttons | 1kg, 5kg and 15kg
Belcolade | Cacao Trace | White chocolate (30%) buttons | 1kg, 5kg and 15kg
Belcolade | Cacao Trace | White chocolate (30%) buttons | 1kg, 5kg and 15kg
Belcolade | Cacao Trace | White chocolate (30%) buttons | 1kg, 5kg and 15kg
Belcolade | Cacao Trace | White chocolate (30%) buttons | 1kg, 5kg and 15kg
Belcolade | Cacao Trace | White chocolate (30%) buttons | 1kg, 5kg and 15kg

Belcolade | Cacao Trace | White chocolate (30%) buttons | 1kg, 5kg and 15kg

£16.23
Belcolade | Dark chocolate (60%) buttons | 15kg
Belcolade | Dark chocolate (60%) buttons | 15kg
Belcolade | Dark chocolate (60%) buttons | 15kg
Belcolade | Dark chocolate (60%) buttons | 15kg

Belcolade | Dark chocolate (60%) buttons | 15kg

£206.41
Belcolade | Cacao Trace | Milk chocolate (34%) buttons | 1kg, 5kg and 15kg
Belcolade | Cacao Trace | Milk chocolate (34%) buttons | 1kg, 5kg and 15kg
Belcolade | Cacao Trace | Milk chocolate (34%) buttons | 1kg, 5kg and 15kg
Belcolade | Cacao Trace | Milk chocolate (34%) buttons | 1kg, 5kg and 15kg
Belcolade | Cacao Trace | Milk chocolate (34%) buttons | 1kg, 5kg and 15kg
Belcolade | Cacao Trace | Milk chocolate (34%) buttons | 1kg, 5kg and 15kg
Belcolade | Cacao Trace | Milk chocolate (34%) buttons | 1kg, 5kg and 15kg
Belcolade | Cacao Trace | Milk chocolate (34%) buttons | 1kg, 5kg and 15kg

Belcolade | Cacao Trace | Milk chocolate (34%) buttons | 1kg, 5kg and 15kg

£16.18
Belcolade | Cacao Trace | Dark chocolate (55%) buttons | 5kg and 15kg
Belcolade | Cacao Trace | Dark chocolate (55%) buttons | 5kg and 15kg
Belcolade | Cacao Trace | Dark chocolate (55%) buttons | 5kg and 15kg
Belcolade | Cacao Trace | Dark chocolate (55%) buttons | 5kg and 15kg
Belcolade | Cacao Trace | Dark chocolate (55%) buttons | 5kg and 15kg
Belcolade | Cacao Trace | Dark chocolate (55%) buttons | 5kg and 15kg
Belcolade | Cacao Trace | Dark chocolate (55%) buttons | 5kg and 15kg
Belcolade | Cacao Trace | Dark chocolate (55%) buttons | 5kg and 15kg

Belcolade | Cacao Trace | Dark chocolate (55%) buttons | 5kg and 15kg

£71.12
Belcolade | Venezuelan milk chocolate (43.5%) buttons | 1kg and 15kg
Belcolade | Venezuelan milk chocolate (43.5%) buttons | 1kg and 15kg
Belcolade | Venezuelan milk chocolate (43.5%) buttons | 1kg and 15kg
Belcolade | Venezuelan milk chocolate (43.5%) buttons | 1kg and 15kg
Belcolade | Venezuelan milk chocolate (43.5%) buttons | 1kg and 15kg
Belcolade | Venezuelan milk chocolate (43.5%) buttons | 1kg and 15kg

Belcolade | Venezuelan milk chocolate (43.5%) buttons | 1kg and 15kg

£16.85
Belcolade | Cacao Trace | Amber | Salted butter caramel white chocolate | 1kg and 15kg
Belcolade | Cacao Trace | Amber | Salted butter caramel white chocolate | 1kg and 15kg
Belcolade | Cacao Trace | Amber | Salted butter caramel white chocolate | 1kg and 15kg
Becolade Amber 4kg
Belcolade | Cacao Trace | Amber | Salted butter caramel white chocolate | 1kg and 15kg
Belcolade | Cacao Trace | Amber | Salted butter caramel white chocolate | 1kg and 15kg
Belcolade | Cacao Trace | Amber | Salted butter caramel white chocolate | 1kg and 15kg
Becolade Amber 4kg

Belcolade | Cacao Trace | Amber | Salted butter caramel white chocolate | 1kg and 15kg

£17.10
Belcolade | Milk chocolate (41%) buttons | 15kg
Belcolade | Milk chocolate (41%) buttons | 15kg
Belcolade | Milk chocolate (41%) buttons | 15kg
Belcolade | Milk chocolate (41%) buttons | 15kg

Belcolade | Milk chocolate (41%) buttons | 15kg

£211.41
dubai-chocolate (1).png__PID:c6ea8746-1cc1-4f2a-87a7-14623e2b0cc4

Why has the Dubai chocolate concept gone viral? 

Dubai chocolate is the perfect mix of luxury, craftsmanship, and pure visual satisfaction - exactly what social media loves. With ASMR-worthy slicing sounds, slow-motion chocolate drizzles, and those gorgeous layers folding over each other, it’s no wonder TikTok and Instagram are obsessed! Plus, the Middle Eastern influence of premium ingredients like saffron, dates, and rose adds an extra touch of exclusivity.

Dubai influence

Dubai has long been known for its opulence, and this chocolate trend is no different. With a passion for high-quality ingredients and breathtaking presentation, chocolatiers in the region have taken the art of chocolate-making to a whole new level.

How to make it

The key to nailing the Dubai chocolate aesthetic is using high-quality couverture chocolate (with a beautiful snap and sheen), a precise layering technique, plus premium pistachio products that really add a pop of flavour to your creations. 

Trending search and social media popularity

The Dubai chocolate bar ranked as the fifth most searched food and drink recipe in 2024, according to Google Trends.
 
The hashtag #DubaiChocolate accumulated over a million mentions across social platforms, contributing to its viral status.

Videos featuring the Dubai chocolate have amassed millions of views on TikTok and Instagram, with a notable viral ASMR video garnering over 56 million views.

Dubai chocolate experienced a 300% increase in global sales within a year, reflecting its rapid rise in popularity.

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