A ‘soft’ approach to business
Whatever business you work in, the landscape is a hugely competitive one, and it’s no different for chocolatiers.
So, if you could add an additional income stream to your operation, which would help boost your profits with a relatively small investment, would you?
N-ice profits
As a business owner, it’s important not to rest on your laurels and instead always be open to new avenues and opportunities.
Bolstering your business with complementary offerings is a savvy solution to upping your profits as well as upselling your existing products.
With this in mind, a great suggestion for consideration is to install a soft serve ice cream machine in your shop.
Perfect pairing
Chocolate and ice cream are two of the nation’s favourite treats. You’ve got one covered – but you may be surprised to find out just how easy it is to add the other.
The ice cream itself is very easy to make and serve, and the machine takes up very little space.
Don’t freeze out new customers
With ice cream sales continuing to grow in the UK, adding soft serve to your repertoire is very likely to attract new customers into your business, as well as pleasing your existing ones.
Diversification provide an ideal opportunity to tap in to a whole new customer base - and introduce them to your delicious chocolate creations at the same time.
Going one step further, you can even combine the two by offering soft serve ice cream which can then be personalised with one of your chocolates!
Herd mentality
As with everything in your business, quality is key, and we recommend Jersey Dairy Luxury Ice Cream Mix.
Available in vanilla and chocolate varieties, Henley Bridge worked closely with Jersey Dairy to formulate the recipe for the chocolate version, which is made with Belcolade cocoa mass and deZaan cocoa powder.
Make a moo-ve
To find out more about the opportunity of soft serve, we’ve created a comprehensive downloadable guide, just for you.
